NoSQL: Marketers Organizing Big Data

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Marketers Organizing Big Data

Marketers can break down and manage this information: Distinguish the unique identifier across all the data sources. Connect ad cookie data with web analytics cookie data to build the profile of each unique identifier. Connect that profile with data already logged in from other sources, including profiles with Facebook Twitter IDs. Continue to build on this basic profile, adding new data from sources like Foursquare as they become available.


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