Idea: Vision on a Business Card

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Be able to describe your business as shortly and understandable as possible.


Venture Hacks have posted a whole entry on the idea of:

Summarize the company’s business on the back of a business card.

calling it the high concept pitch.


The definition given by Venture Hacks is:

A high concept pitch distills a startup’s vision into a single sentence.

The post also talks about how to create your high concept pitch and what benefits you are driving from having one.